Learn the real secret behind dominating your competitors and controlling buying decisions being made in your product category.

More than 15 years of research and real-world testing went into The Alpha Factor Project. It proved that top managers can manage and predictably control more than just the cost side of a business. It showed that the revenue side of a business can be managed and controlled to drive self-sustaining success.

Our research went beyond just observing and interviewing industry leaders. It also included more than 100,000 customer interviews and more than 75 real-world tests with real companies to create dramatic new growth even for mature, already leading brands and products.

The Alpha Factor learning:

• Helped the U.S. Savings Bonds program of The U.S. Department of the Treasury turn around more than a decade of decline.
• More than doubled per store sales for Subway Sandwiches and Salads' retailers.
• Doubled and tripled share for many brands that had not been able to drive new growth in more than a decade.
• Proved that almost any company can create sustainable new growth.

The Alpha Factor can help you to:

• Take control of your category, making competitors your greatest marketing asset.Innovate to drive new, higher customer expectations.
• Reduce the need for discounting even when everyone else is cutting their prices.
• Create more loyal customers who will pay more for your product or service, even if your quality is lower than competitive products.
• Manage the revenue side of your business, not just the cost side, to drive new, sustainable growth.
  

About the Guest:
Wes Ball has been a hands-on strategic innovation consultant and business owner for 25 years. Before starting The Ball Group, a strategic marketing research and consulting firm, Wes worked in marketing and strategic planning for two Fortune 500 corporations. He has helped create dramatic new growth for companies ranging in size from the Fortune 100 to midsized companies to smaller regional businesses to start-ups.

Wes has written many articles on innovation and revenue-side managment. He is an executive coach, working with top executives to help them generate more personal influence by applying Alpha learning strategically throughout a corporation. He is also a public speaker on how to apply Alpha learning to both market situations and internal management issues.