Alternative Reality Games (ARG) and "Dark Marketing"

October 28, 2008

Please join Rodger and his guest Dr. Tracy Tuten, author of Advertising 2.0: Social Media Marketing in a Web 2.0 World. Dr. Tuten is an associate professor of marketing at Longwood University.

Listen and learn as Dr. Tuten shares the rise of Alternate Reality Games, what marketing experts need to understand in the new Advertising 2.0, social media ups and downs, and some ways to harness this opportunity for your business or your clients.