Sandra Sellani
Author, "What's Your BQ"

Branding Isn't Just for the Big Boys: Practical Tips and Expert Advice From Top Author

January 22, 2008

Join guest host Allison Brinkman as she speaks with Sandra Sellani, branding specialist and author of a book on branding called "What's Your BQ".

"Word-of-mouth marketing has become a powerful tool today as many consumers have lost trust in traditional advertising," says Sandra Sellani, author of the recently released What's Your BQ? Learn How 35 Companies Add Customers, Subtract Competitors, and Multiply Profits With Brand Quotient (ISBN: 0-8329-5002-5, W Business Books, U.S. $24.95, www.whatsyourbq.com).

"Today, consumers are inundated with banner ads, billboards, and pop-ups; and are more inclined to listen to their friends and peers. They're also relying on the power of the internet to get information on products and word-of-mouth from social networks to determine if a company's products truly deliver on their brand promise.