Sharan Jagpal
Author, Marketing Strategy and Uncertainty

The Fusion of Finance and Marketing

February 3, 2009

Finance people and marketing people in the same room? Learn how to work cohesively with the Finance Folks and speak their language. Get more done, faster, on budget and make everyone happy!

Dr. Sharan Jagpal is an internationally recognized expert in marketing and in other fields. He was educated at Columbia Business School and at the London School of Economics, and regularly publishes articles in top journals in marketing (e.g., Marketing Science) and in other disciplines including economics and statistics (e.g., International Economic Review and Journal of Classification). His first book, Marketing Strategy and Uncertainty (Oxford University Press), laid the foundation for the fusion of marketing and finance-an area he has pioneered.