Word of Mouth Advertising on Steroids: LIVE, scripted advertising perfomances.

September 9, 2008

Dr. Sandy Gluckman is the founder and President of Comment US, a sister company to Comment UK. Her organization produces 'live ads' - demographically-specific, scripted performers deliver a 60-90- second live ad in high traffic places where the client's target market lives, works and plays. We have delivered more than 4000 live campaigns in 350 cities around the globe. These campaigns have delivered significantly enhanced sales, market share and brand awareness for our clients.

The creative concept is tailored for every client, to ensure alignment with their brand and demographic. Our campaigns are designed to engage with the spirit of the consumer in a way that creates an immediate and powerful bonding between the consumer and the product/brand, which our research also indicates converts into long-term loyalty.

Listeners will learn:

• The psychology of live marketing
• What it is and why it works so amazingly well
• What results live marketing can produce
• How live marketing is measured