Rick Martin
Sell Point CEO

Why Adding Video to Your Website/Product Campaigns is a Necessity

February 17, 2009

Rick Martin is the CEO of SellPoint, the de facto provider of online video product tours. SellPoint creates and hosts video product tours for companies like Canon and WowWee, which it then syndicates them across retail sites like Amazon, Best Buy and Wal-Mart. It's free for retailers to join the network.

With 90% of shoppers researching products online before purchasing them (either online or in-store), the retailer's product page is a key point of influence. Adding video to the product page is shown to increase conversion rates and better engage customers. In fact, SellPoint's tour are being viewed over 1 million times a month for an average of 2.5 minutes.

Rick addresses such topics as

• The growing importance of marketing at the point of research (which is often the point of sale as well)
• How to use online video as a marketing, branding and customer relationship-building tool.
• How video content can coincide with "buy" buttons to drive direct sales, as well as support brand marketing campaigns

Rick Martin Biography
As president and CEO of SellPoint, Rick holds overall responsibility for the strategic direction and operations of the company. He boasts more than 25 years of success in the management of consumer product marketing and merchandising organizations, including the launch of the Compaq Presario brand into consumer retail channels, for which he developed the consumer line that became a $100 million business in its first year of retail distribution.

Rick served as Chairman and CEO of Positive Communications, a nationwide wireless messaging company marketing through national consumer electronics retailers, guiding the company to over $50M in revenue, and providing wireless messaging services to over 300k subscribers. At BusinessLand, Inc, a national distributor of personal computer and related products, Rick was responsible for management of the company's product marketing and supplier relationships, from the company's early stages through over $1B in annual sales. Rick also has extensive retail store merchandising experience, having managed national field and corporate merchandising programs for Sears and The Gap Stores.

Rick holds a Bachelor of Arts degree in Business Administration from Hanover College.

SellPoint Overview
SellPoint is the leading provider of on demand rich media product tours, providing manufacturers of consumer products with controlled, consistent, and highly engaging product presentations syndicated across all of their online points of sale. SellPoint's patented Active Product Tours combine rich and engaging product images and video with a customizable array of sales support materials, transforming today's static product pages into an active selling presentation that is proven to motivate shoppers to buy. The SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel. SellPoint's clients include Canon, Fujifilm, SanDisk, Panasonic, TiVo, Brother, Magellan, and more. SellPoint's Retail Syndication Network includes over 150 of the top online retailers, including Amazon.com, Best Buy, Buy.com, Circuit City, Costco.com, Wal-Mart, OfficeMax, Sears, Staples, Toys"R"Us and more. For more information, visit www.SellPoint.net.