Paul Facella
Author, workplace expert and former McDonald's Big Cheese

Everything I Learned About Marketing I Learned at McDonalds

February 17, 2009

The big idea: "Cost cutting" is the new buzzword for survivalin today's bleak economy. But done incorrectly, cost cutting can lead to low morale, fragmented operations, and serious damage to your company's future prospects.

So says workplace expert and former McDonald's executive Paul Facella, who has been through the cost-cutting trenches during his 34-year tenure at that company, and now offers specific, practical advice to other business leaders.

Facella discusses:

• Advantages of coming up with cost cutting measures as a team
• Items that should never be cut -- from training to office parties
• How your communication strategies can make -- or break -- your success
• How to avoid cuts that detract from the customer experience
• Top signs that you've cut too close to the bone or cut in the wrong places
• 10 tips for smart cost cutting

Paul Facella is CEO of Inside Management, an internationally recognized group of results-oriented senior consultants with expertise in every facet of business and commerce, and author of the critically acclaimed business book, Everything I Know about Business I Learned at McDonald's (McGraw-Hill, 2008).