Mitch Gooze
President and founder of Customer Manufacturing Group

The Ultimate Goal

February 5, 2008

The Corporate Rockstar is back with guest Mitchell Gooze, president and founder of Customer Manufacturing Group, the thought leader in using business process management to improve marketing and sales results. Mitch speaks to the ability to apply business process management principles to marketing and sales. The idea behind this is to give companies the capability to transform their marketing and sales activities into a smooth, predictable and accountable process. This allows companies to measure contribution and return on investment. The end goal is to create loyal and profitable customers with the ultimate goal of improving marketing and sales results.