Marcy Shinder
Vice Preseident of Brand Marketing & Strategy
at OPEN from American Express

Brand Marketing & Strategy

August 10, 2007

Marcella (Marcy) Shinder is Vice President of Brand Marketing and Strategy at OPEN from American Express, the team dedicated exclusively to the success of small business owners and their companies. In this role, she oversees a comprehensive brand marketing program designed to ensure that OPEN delivers on its brand promise to serve small businesses the way they serve their best customers.

Prior to this role, Marcy served as Vice President, Global Marketing for American Express Business Travel, where she oversaw Marketing functions for North America from 2003 and globally from 2004. During that time she was responsible for identifying and delivering unique benefits tailored to meet the needs of businesses for their business travel across segments and geographies, inclusive of pricing strategy, product positioning, distribution strategy, innovation, business strategy and global branding.

Marcy has also served as Vice President, Strategic Planning, for Global Financial Services, where she led the development of a global financial services strategy as well as specific marketing strategies to attract and cross-sell financial services products to high-spending card clients. This role followed two years as Vice President, Business Development, for International Corporate Services based in Paris, where among other responsibilities she oversaw the successful execution of International Corporate Travel’s Y2K plan and led the partnership strategy for business-to-business (B2B) e-commerce.

Marcy joined American Express in 1993. She spent several years in the B2B Corporate Services space, including developing new products for online travel and expense management, spearheading a middle-market focus and value proposition for travelers and card members, launching the Corporate Purchasing Card to mid-market and forging partnerships for the e-commerce procurement space. She has been recognized with several internal awards, including the Chairman's Award for Quality and the President's Club award for leadership contributions.

Marcy earned a BS from Gonzaga University, an MA in International Relations from Villanova University and an MBA in Marketing and Information Services from the Leonard N. Stern School of Business at New York University.

She lives in New York with her daughter and husband.