The Power of Consumer Generated Media

August 12, 2008

The New Marketing Is Actually Publishing:
Creating Custom Content Across All Media Channels

Everyone has the phrases down - social media, social networks, buzz marketing, viral marketing, word-of-mouth - all of which are part of the new marketing landscape. Who would have thought that the basic tenants of the new marketing is an organization's ability to effectively create, distribute and market its OWN content? In other words, who would have thought that marketers are evolving into publishers?

This new revolution is called content marketing, and while the term is still gaining traction, most brands have already realized that they need to create their own content to survive. Those brands that learn how to successfully "publish" their own material will be the brands that win in the long run.

Joe can discuss:

• How we all have ended up as publishers (where publishing is used loosely to include content proliferation across all media channels).
• The latest techniques in creating an effective content strategy.
• How successful brands are using content to take advantage of the competition.
• What smart marketers must do to stay relevant
  

About Joe Pulizzi
Formerly the vice president of Penton Custom Media Inc., a global business-to-business marketing solutions provider, Joe is the founder and chief content officer of Junta42 (www.junta42.com). Joe is also president of Z Squared Media, LLC, Junta42's parent company. He has worked with global Fortune 1000 marketers from a variety of vertical and horizontal sectors, becoming one of the leading experts in content marketing and custom publishing strategy. Awarded "Top Mover and Shaker Under 35" by Cleveland20/30, Joe is a board member of the Custom Publishing Council, former chairperson of American Business Media's Custom Media Committee, and an editorial advisory board member for B2B Marketing Trends. His background includes employment at two dot-com companies and teaching public speaking and communication theory for Penn State University, where he received a Master of Arts in Communications (MAC).

Joe also writes one of the leading content marketing blogs on the Internet, The Content Marketing Revolution, the official blog of Junta42 (blog.junta42.com).