Join guest Isabelle Ablanese as she shows readers how to quickly craft a compelling message in a new book, called The 4Cs of Truth in Communications: How to Identify, Discuss, Evaluate, and Present Stand-out, Effective Communication.

Albanese shares the 4Cs model she developed and has been using for years as a maverick in the advertising and marketing world, where she has helped brands such as Suave Shampoo, Breyers Ice Cream, and Dunkin' Donuts make a stronger connection with their consumers. With just four simple concepts, she shows marketers, salespeople, politicians, employees, teachers, parents-and everyone else with something to convey-how to create messages that cut through the clutter and motivate people to action. Easy to understand and apply to every type of communication-be it a speech, a product launch, a personal ad, or a resumé-the 4Cs will change how you talk to the world.