Christina Benitez
President, Lazos Latinos

How Latino Culture is Tranforming the US

November 6, 2007

Cristina Benitez is the president of Lazos Latinos, a Latino branding, advertising and Latinization firm. Listen to Cristina discuss her new book "Latinization -- How Latino Culture is Tranforming the US" and learn how best to market and understand this growing segment.