Economy, Jobs, & Marketing

October 7, 2008

Join Rodger and his guest, Barbara Poole, Founder & President of Employaid as they discuss the economy, jobs, marketing and a host of HR/PR synergies and issues affecting corporate marketing, agency and non profit.

www.employaid.com

Employaid is an online community for corporate employees to find the resources they need for career success. The economy, increasing corporate layoffs, workplace issues, and what seems to be more job stress than ever before, created the need for Employaid. Here you will find tools, strategies and skills to navigate the rough waters of your workplace. Or, simply to get ahead in your life, work, and career.

Barbara created Employaid after 25 years of working with major corporations to improve company and individual performance. She started her career as a human resources director in a national specialty store chain, and continued up through the ranks in senior human resources positions for Fortune 1000 retail companies. A career move to management and training consulting followed, spanning Senior Consultant, and Director of Business Development for MOHR Development, an international training consultancy, and finally, National Practice Director, Revenue Improvement at Arthur Andersen Business Consulting. These experiences tied to the work of Barbara's own Firm, Poole Resources Inc., dedicated to providing sales, marketing and organizational solutions for growing top line revenue in Fortune 1000 companies. Clients included May Department Stores, LensCrafters, Walt Disney Attractions Merchandising, American Tourister, The Estee Lauder Companies, Warnaco, Compaq (HP), Dunkin' Donuts and Baskin-Robbins Barbara has presented at trade group conferences including the National Retail Federation, American Society for Training and Development, and the International Council of Shopping Centers. She has developed a number of management tools for corporations including VirtualCoach™, and RPM™ a process for building market share through a focus on the demand chain. After completing a major in Sociology at Hofstra University, Barbara graduated from, and was an Adjunct Instructor in the Hofstra-Cornell NYS School of Industrial and Relations Labor-Management Studies program. She has been quoted in national and trade publications. Barbara is a member of the National Association of Women Business Owners, the Institute of Management Consultants and the Habitat for Humanity Partners Council.