Join Rodger and his guest Alan Osetek, EVP of sales and marketing for Visual IQ. Learn mission critical information in applying solid measurement techniques to digital marcom and technologies and strategies to consider when setting out to measure cross channel success; how considering the entire sphere of influence, not just the last click, can provide major competitive advantages for building consumer relationships not just conversions; and why marketing spends are currently being wasted, or misallocated, under current models.

Alan was formally the Executive Vice President of Isobar, one of the worlds leading digital agency networks. He is a serial entrepreneur with 15 years experience in early stage agencies and emerging media firms in the digital and direct marketing industries. In his previous role at Isobar, his responsibilities include global business development, corporate development, cross unit integration, and client services.