Director of Trendspotting at JWT
February 12, 2008
Ann M. Mack is Director of Trendspotting at JWT, overseeing global trendspotting for the largest advertising agency in the U.S. and the fourth largest in the world. In the position, she combines insatiable curiosity and a keen intuition with observational and listening skills honed during nearly 10 years as a journalist. Ann follows trends related to everything from digital technologies, gaming and globalization to retail, philanthropy and the environment. She has worked on strategic projects for Unilever, Estée Lauder, Johnson & Johnson, Kellogg's and Kimberly-Clark, among others.
See the Trends of 2008 at the corporate rockstar's blog.