Tips When Creating New Consumer Products

July 21, 2008

• Learn how does a new product get to market?
• What makes for a successful consumer product?
• How do you put together an infomercial?
• What are some of the most successful infomercials? But Wait!!! There's More!!!!
• Learn how to determine test markets for "As Seen on TV" products?
• How did you decide to market "As Seen on TV" products in bricks and mortar retail establishments?
• Why did you create the red "As Seen on TV" products logo?
• What other methods of advertising do you use in addition to DRTV? Which works best?
  

Tips for New Product Developers:
Fairfield, NJ: When it comes to consumer products, AJ Khubani has 25 years experience creating and marketing some of the top "As Seen on TV" products through his company, TELEBrands. From the AmberVision Glasses in 1987 to the PedEgg in December 2007, AJ knows what it takes to be successful in the "As Seen on TV" products business.

Now, he offers at-home inventors some tips. He suggests making sure that the product has these five suggestions:

• Solves an everyday problem
• Easy to use
• Saves time & money
• Great value
• Can be presented in an exciting 60 - 90 second TV demo
  

Khubani knows that over 90% of ideas are not commercially viable. Inventors should:

• File a provisional application at www.USPTO.gov. The cost is a manageable $103 to protect your idea for a one year period.
• Create images of what your product would look like and how it would work. You don't need a prototype, but can always create a "works-like" prototype from existing products
• Find out if there are similar products in that category and contact companies that currently sell those types of products
• Create a basic business plan by approaching smaller companies or selling it yourself via small catalogues
• Test market your product by contacting companies such as TELEBrands
• Have a non-complete/confidentiality agreement
• Do not invest your life savings over one idea
  

Visit www.TeleBrands.com.