That Marketing Show

Airing April 7 - 13, 2009

Tom Traynor

Tom Traynor is the Chief Brand Officer of Cleveland based Breehl Traynor & Zehe, a brand development and marketing communications firm with 2 of only 10 Certified Brand Strategists in the US. Learn from Tom the best practices behind brand development, and identify winning brands and ways to set yourself apart from the competition.

Guests—Listen now: Tom Traynor

Tips

How to maximize b-to-b marketing spends in a tough economy
Whether your organization is cutting marketing budgets in the face of financial pressure or increasing them to overcome it, making expenditures work harder is essential to surviving the current economy.
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