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  Airing September 23-29, 2008
Steve Gershik

Steve Gershik
Vice President of Marketing Innovation at Eloqua Corporation


Join guest Steve Gershik and learn about new Web 2.0 activies, where to best focus your marketing efforts and best practices in measurement. Learn mistakes to avoid, what B2B bloggers can expect, and perhaps most importantly, what's coming next.

Upcoming Shows:
Gillian Christie, Founder & CEO Christie Communications
Jayson Fittipaldi, President, Nobox Marketing

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  Guests—Listen now: Steve Gershik
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Gillian Christie - Coming Soon!
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Jayson Fittipaldi - Coming Soon!
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  Tips

The Write Stuff
By Ken Beaulieu

We called them ‘Virgin Indians,’” says Rodger Roeser, president of Eisen. “It worked beautifully.” 2. Make numbers emotional. Statistics can often bog down marketing copy unless they’re used to imbue feeling and emotion... Read more »

 

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