Janet Eden-Harris


In cyberspace, everyone hears you scream...

Join Rodger and our guest Umbria CEO Janet Eden-Harris. Umbria mines social media-including blogs, message boards, Usenet, and product review sites - for marketing intelligence. Its solutions can discern what is being said about a company, its brands, its competitors, and related industry trends, along with providing a demographic analysis of the speakers (e.g. generational age and gender). Join Janet as she discusses the importance of blogs, who's really using them, why you should be if you're not, and some amazing business intelligence and research you can't be without.

Airing May 13 - 19, 2008