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  Airing July 22-28, 2008
Khubani

AJ Khubani
The genius behind "As Seen On TV"

  • Learn how does an invention get to market?
  • What makes for a successful consumer product?
  • How do you put together an infomercial?
  • What are some of the most successful infomercials? But Wait!!! There's More!!!!
  • Learn how to determine test markets for “As Seen on TV” products?
  • How did you decide to market “As Seen on TV” products in bricks and mortar retail establishments?
  • Why did you create the red “As Seen on TV” products logo?
  • What other methods of advertising do you use in addition to DRTV? Which works best?



Upcoming Shows:
Rob Berick, Managing Director of Dix & Eaton
Neale Martin, Marketing In a Recession

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  Guests—Listen now: AJ Khubani
AJ Khubani
Khubani
Rob Berick - Coming Soon!
Coming Soon!
Neale Martin - Coming Soon!
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  Tips

Read an article featured in the current issue of BusinessWeek and learn the importance of branding.

A Practical Guide to Branding »
Define your brand identity—your product's "personality"—before you spend a dime on advertising or marketing.

 

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